Uppercut Deluxe - "A hard beginning maketh a good ending." Wily O'Shea

Inspired by the timeless style of the 1950’s barbershop and its spiritual founder, Willy “Uppercut” O’Shea, Uppercut Deluxe is a modern, yet traditional approach to men’s grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands.

The brand’s namesake stems from Newman's Grandfather Willy O’Shea who was an old boxer from the Jimmy Sharmans boxing troupe that toured rural Australia during the great depression. It was only fitting that they incorporate his nickname "Uppercut" into the brand. Willy was a tough old lad who had a really tough upbringing. His motto was "a hard beginning maketh a good ending". Well said Willy.

"A hard beginning maketh a good ending." Wily O'Shea

Hooligan Hoedown - Uppercut Deluxe

You gotta pay your dues in order to really enjoy the good times.

With a growing demand worldwide, Uppercut Deluxe has maintained their company ethos set by Willy ‘Uppercut’ O’Shea, that “a hard beginning maketh a good ending.”

Today Willy’s legacy lives on through Uppercut Deluxe, in the commitment creating the highest quality products that will go the distance and give you that knockout look!

View all Uppercut Deluxe products offered at Deadbeat customs Here.

25th Mar 2014